Oh how the time flies.
Part 2. Moodboarding. This time it was inspirational. I talked with my mentor, Kristin, at Fluevog about our assumptions about moodboards. They varied, to say the least. I was going on about 7 or 8 pages of pictures and having a page per subject. She looked at me and tilted her head as I was saying this. I may be wrong, but I think I trailed off into a self-doubting mumble. Apparently I was only to have one page, no text, all the images had to fit together, even if I had to digitally manipulate them so that they did. I even had to flip images with text the wrong way around so that the potential client wouldn’t read the word but only feel the atmosphere. Crazy stuff. I continually find with every new professor a new technique, and when I bring up another technique of another beloved professor, the new professor always give me this weirded out look. I swear to them I didn’t not come up with it myself. I came up with three directions: family, vegetarian community, and hippie. We settled on vegetarian community.
The third part of my project was rebranding the Vegetarian Restaurant Lotus Seed. I ran into a few obstacle in that I was trying to avoid including “Vegetarian Restaurant” in their title, even though it was included in their signage. I was able to go through a loop hole however with their website in that it did not include “vegetarian restaurant” in their name. In rebranding them I had to redo their logo. Here is one of my sketches for their logo. I found in my final examples, where there should be a organicly-styled plant logo, there was an alien looking out at me with its off egg shaped eyes and odd smile. That, or it was a familiar pokemon I had forgotten the name of.
The fourth part of my project included fitting their logo and new branding to mockups you would see in their restaurant. Signage, take out packaging, etc. This was difficult. I hadn’t dealt with doing so many mockups in such a short time. But this would be the week. Or as it were, day. When Kristin was talking about all of the possibilities in the primary part of the project I was having a self induced anxiety attack. I had to spend so long on the logo and not the final deliverables? This seemed slightly counter intuitive.
Final portion of my project.
I found myself struggling to finish the project. So I buckled down and poured myself another green tea. Struggling with an outside perspective in the “real world” as it were, as my own professor, it took a strange and new toll. While struggling with mental health and professionalism will always be a struggle, I found it particularly hard in this project. How do you tell someone that you are dealing with problems you don’t want to get into, but when you do, and open yourself up, they have the possibility of being brushed off? I have no anger against anyone, I think it only unfortunate.